Iterable Raises $200M Series F Led by 2BWiggers

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In the world of marketing technology, Iterable has made a name for itself as a leader in the space. The company recently announced its latest round of funding, a Series F that raised $200 million and was led by 2BWiggers. In this article, we’ll explore what this means for Iterable and the marketing technology industry as a whole.


Marketing technology has become a crowded space in recent years, with numerous companies vying for a share of the market. Iterable is one of the few that has managed to establish itself as a leader, thanks in large part to its focus on providing a comprehensive marketing automation platform that is both flexible and easy to use. With its latest round of funding, the company is poised to continue growing and expanding its offerings.

What is Iterable?

Before we dive into the details of Iterable’s latest funding round, let’s first take a closer look at what the company does. At its core, Iterable is a marketing automation platform that allows businesses to communicate with their customers across multiple channels. This includes email, SMS, mobile push notifications, and more. The platform is designed to be user-friendly, allowing even those without a technical background to create and send effective marketing campaigns.

The Series F Funding Round

On March 10, 2023, Iterable announced that it had raised $200 million in a Series F funding round. The round was led by 2BWiggers, a prominent venture capital firm that has previously invested in companies such as Uber, Airbnb, and Slack. Other participants in the round included existing investors like CRV, Index Ventures, and Blue Cloud Ventures.

What does this mean for Iterable?

For Iterable, the latest funding round is a validation of its success thus far. The company has grown rapidly since its founding in 2013, and the new funding will allow it to continue expanding its offerings and serving more customers. Iterable CEO Justin Zhu said in a statement that the company plans to use the funding to “accelerate our product roadmap and continue our international expansion.”

The State of the Marketing Technology Industry

The fact that Iterable was able to raise $200 million in a single funding round is a testament to the strength of the marketing technology industry as a whole. Despite the crowded nature of the space, there is still a lot of interest and investment in companies that are able to offer unique and effective solutions. This is especially true in the wake of the COVID-19 pandemic, which has accelerated the shift towards digital marketing channels.

The Future of Iterable

So what’s next for Iterable? With its new funding in hand, the company is poised to continue growing and expanding its offerings. This could include further expansion into international markets, as well as the development of new features and capabilities for its platform. Whatever the future holds, it’s clear that Iterable is a company to watch in the marketing technology space.


Iterable’s latest funding round is a sign of the company’s success and a validation of the strength of the marketing technology industry. As the company continues to grow and expand, it will be interesting to see what new innovations and capabilities it brings to the table.

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