Are you looking to make cool intro videos for your website? Introductory videos are perfect for spreading the word about your brand, especially when you have just stepped into the industry. We live in an era where video content is about to account for 82% of the total internet traffic. Such staggering stats imply that you have a great chance to go viral with your intro.
With a well-crafted video, you can give the world a glimpse of your services and product listings as well. When it comes to crafting an intro video, you should never skimp on quality. The good news is that you don’t need any special skill to compose thumb-stopping intro videos.
A laptop and fast internet are all you need to make introductory videos from scratch. You can also rely on a free intro maker online to get the job done in less time. If you are totally clueless about making intros, you are in the right place. Here are 5 smart tips to help you create a free intro video for your official website.
- Be clear about your business goals
When it comes to creating intro content for your website, you should have a clear picture of your business goals in mind. The ultimate purpose of introductory videos is to establish a strong connection with the audience. Hence, there is no point in watching intro videos that don’t provide any useful information and value to the viewers. You should make the intro video in a way that effectively communicates your brand message.
You can leverage the intro video to show the world how your company manages its day-to-day operations. Moreover, you could showcase your team’s talent and offer a highlight of the latest products available in the market. Overall, the intro video must be focused on spreading awareness and achieving long-term business goals.
- Deploy a free online intro maker
Web-based intro makers have made it easier for people to come up with attention-grabbing intro videos. If you are short on time and want to make a classy intro video within minutes, you must deploy a free intro maker online to simplify the task. The best online intro makers feature a simple and user-friendly interface that is easily navigable. Furthermore, online intro makers give you instant access to over 5000+ intro video templates to help you start off with ease and convenience.
Based on your personal requirements, you can either pick a template from the library or create your intro video from scratch. Intro makers also allow users to pep up their intro videos with cool-looking texts, GIFs, images, etc. Once you are done crafting your intro, you can share it across multiple social media sites with the click of a button.
- Add impactful CTAs in the intro
Call-to-actions (CTAs) are perfect for impelling people to act as you desire. CTAs keep audiences engaged and promise a much better user experience for viewers. CTAs can even boost conversions to a great extent. If you want your viewers to take a particular action after watching the video, you must end your intro with an impactful CTA. Make it a point to use emotionally powerful words in your CTAs as doing so will help you evoke a sense of trust and confidence in your viewers.
So, sit back and define the exact purpose of your video, and craft the CTA accordingly to prompt immediate responses from your valuable viewers.
- Spice up your intro with background music
You should constantly enrich your website intros with matching background music to hook the attention of viewers right in the beginning. Intro videos that are soundless do nothing except boring viewers. The nicest thing is that you won’t have to spend a single penny on adding music to your intro videos. Free intro maker online tools boast a massive in-house media library where you can find thousands of background tracks and instrumentals.
No matter what tune you choose, it must blend well with the theme of your introductory video. There is no need to be concerned in case you don’t find relevant background tracks for your intros. Voiceovers are a great substitute for music. Now, you can either hire a professional or do the voice-over yourself depending on your personal preferences.
- Keep your introductory video short and sweet
Publishing lengthy intros on website homepages is one of the biggest mistakes that people make. We all know for a fact that the human attention span has narrowed significantly over the years. People are so deeply involved in the hustle and bustle that they hardly have any time to watch online content. This is why you should keep your intro videos short and sweet. Since intro videos are mainly crafted to get viewers excited about your brand, 3 minutes are more than enough for getting your point across.
If your video is unnecessarily lengthy and boring, viewers will click away a lot faster than you expect. Long intro videos can even bring a prominent decline in your website engagement levels. Hence, it is wiser that you keep all your intro videos under 2 to 3 minutes to get the best possible response.
Takeaway
Adding intro videos to websites has become a must for boosting visitor traffic. Thanks to technological advances, crafting intro videos is no longer a time-consuming and uphill task. The easy availability of free intro maker tools online has made the job a lot simpler in recent times.
Above all, intro videos that are crafted with diligence can grab the attention of viewers and turn them into lifelong customers. If your intro video content is interesting, it can significantly increase the amount of time people spend on your website.
Therefore, make sure you follow all the tips mentioned above to create a killer website intro video that will make the world go wow in a flash.
