With more than 3.6 billion users on social networks, it has become one of the most effective channels to connect with your audience and generate conversions for your business.
However, the ever-increasing number of users and the increasing complexity of the various social media platforms have made it a challenge for marketers.
You have to be aware of the latest trends, manage consumer expectations, select the right strategy, decide what content to create and track how these factors influence audience behavior.
That’s a lot of work to handle, even for an experienced marketing team. This is where Artificial Intelligence (AI) comes in and helps you streamline your company’s social media marketing efforts.
The AI in the social media market is expected to grow at a compound annual growth rate (CAGR) of 28.77% to reach $3,714.89 million in 2026.
What is Artificial Intelligence (AI)?
As Demis Hassabis, CEO of DeepMind, eloquently defines it, Artificial Intelligence is the science of making machines intelligent.
AI is the term that encompasses several technologies, including:
- image recognition
- deep learning
- Natural Language Processing
- Speech recognition
- machine learning
By incorporating AI into your marketing strategy, you are essentially using intelligence-driven tools and technologies to:
- collect data
- Get information about your audience
- Anticipate your next moves
- make accurate predictions
- Recommend actions to drive desired performance.
You can even personalize experiences for each customer or prospect based on their interests, preferences, behaviors, and beliefs.
If you can conceive of an idea, you can probably use AI to bring it to life.
Benefits Of Integrating AI In Social Media Marketing
Integrating AI into your social media marketing efforts can have many positive effects on your business, such as:
- Improved User Experience
- Valuable Information About Campaign Performance
- Reduced Marketing Spending
- Faster, Smarter Decision Making
- Increased Return On Investment
Improved User Experience
According to Salesforce’s State of the Connected Consumer 2020 report, 80% of customers consider the experience a company offers to be as important as its services or products.
Additionally, 66% of customers expect companies to understand their unique expectations and needs rather than treating them like numbers.
Valuable Information About Campaign Performance
With Artificial Intelligence tools, you can monitor and analyze every move you make on social media and how your audience responds.
You can track things like the performance of your ads, user engagement on individual posts, audience reach, and the actions people take after viewing your content.