Figuring out how to make a quality pitch is a common problem, especially if you’re designing your own startup and need to present it to investors to raise money. You’re not alone, in business the word “pitch” can be scary: it means presenting yourself to investors and exposing yourself to probable failure.
We asked Albert Sheeler- the CEO of SINSA Cosmetics SAS, an upcoming skincare brand in the Latin American market- the best tips to make a successful pitch.
To know how to make a successful pitch, I don’t need to stress to you how important it is to be able to speak in public without getting caught up in anxiety and emotion.
Your voice should be confident and reassuring. Unfortunately, this isn’t for everyone – on the contrary, it’s estimated that only 5% of people feel comfortable speaking in public. If you don’t think you’re up to the task, you can delegate this task to a trusted colleague – there’s nothing wrong with that!
Clearly, to make a professional pitch, in addition to wearing clothing dedicated to the occasion, you will need to make an eye-catching pitch deck, that is, the slides presentation of the business.
Pay attention to colors: avoid colors that are too bright and make reading annoying, taking your attention away from the content. Above all, avoid long sentences and include only the essential information: the interest of an audience is not generated with the details, but with the general idea.
These are just some of the many tricks you can use to make a successful pitch.
Remember: without an innovative and original business idea your pitch will be a failure, with or without tricks.
Problem and solution: how to make a pitch?
It doesn’t matter how fashionable or unique your idea is: if it doesn’t meet the needs of the masses or a niche market, no one will bet a single penny on it. The first rule, therefore, is to present a product that solves a real problem: the more this problem is felt and annoying, the more people will buy your product. What does all this have to do with making a pitch? Well, investors aren’t clueless: they just need to take a look to understand whether your product would work or not. Assuming you have a great idea that meets people’s needs, in order to make a great pitch, you’ll first need to present a problem that is affecting your audience. The more you exacerbate this problem, the better is. Next you will offer the solution: clearly the solution will be provided by your product.
Remember that in order to sell anything you have to create a need: people will buy something if it solves a problem for them, be it small or big.
The importance of the team during the pitch
Fights between partners and incompetent top management are just a few of the reasons why many companies, even healthy and well-performing ones, have failed. Before you dwell on creating the pitch, evaluate your business team. Is it motivated? Are there any weak links that could create problems in the future? If you think you’ve assembled a good team, making a quality pitch extolling your team’s potential should be the first thing you do!
You can’t even imagine how much investors dwell on this – a team of buffoons would blow even the most amazing idea of the century!
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